Ruben Lenten is a household name in the world of kiteboarding and joined the BbTALKIN team in 2018. Thanks to his unique and incredible air acrobatics, Ruben is renowned for being the most daring and radical kiteboarder in the world. At the age of 16 he turned pro and began travelling all over the world for competitions and promotions for his sponsors.
After many years successfully competing, Ruben shifted to promoting the more extreme side of the sport. This more extreme side of the sport involved riding in storm conditions with very strong winds and big waves, while performing risky acrobatics with the kite.
Gear plays a big role in the safety and progression of the sport and that’s why Ruben is always closely involved in the R&D of new products. Creating the most high-end and efficient equipment possible whilst taking performance, innovation and sustainability into account at all times.
Ruben has ranked at the top of the World’s kiteboarding elite to flying off a 100 meter high cliff. He continues to explore the World and the seven seas to ride the most epic conditions in the most rugged places.
Ruben has his own brand, LEN10, built to inspire people to live life free and to the fullest.